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① 历史测试中，前期无转化，CPA过高，且进入二阶周期较长（11天）；

② 进入二阶后整体投放阶段的实际成本超出预期3倍+；

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① 测试日预算5.5k，筛选行业优质关键词（包含cpc、ctr），整理行业否词1k+，推动添加行业优质素材及创意样式，充分有效利用有限预算；

② 引导客户在模型学习关键时刻，增加周末投放时段，加快进入二阶（维持在5-7日内）；

③ 实时跟进投放数据，监控CPA，根据时段进行精细化分析与指导，同时对标行业流量占比，实时进行流量调整；

④ 二阶成本稳定后，继续提供行业优质词，推动加词拓量；同时定期整理优质素材推动优化；

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① 历史测试中，前期无转化，CPA过高，且进入二阶周期较长（11天）；

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① 测试日预算5.5k，筛选行业优质关键词（包含cpc、ctr），整理行业否词1k+，推动添加行业优质素材及创意样式，充分有效利用有限预算；

② 引导客户在模型学习关键时刻，增加周末投放时段，加快进入二阶（维持在5-7日内）；

③ 实时跟进投放数据，监控CPA，根据时段进行精细化分析与指导，同时对标行业流量占比，实时进行流量调整；

④ 二阶成本稳定后，继续提供行业优质词，推动加词拓量；同时定期整理优质素材推动优化；

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