① 根据账户前期推广效果数据分析，并制定下一步广告投放策略

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① 网站落地页内容更新、结构优化、转化工具调整

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① 关键词优化（新增删减、出价、匹配、搜索词及否定等）② 创意样式优化（内容变更、业务优先变更、图片创意更换等）③ 时段优化（上午、下午、晚间时段、工作日周末等）④ 地域优化（各地域效果广告和页面不足、给予不足的补充）

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① 日报（基础数据呈现）② 月报（月度数据分析及规划）③ 年度总结（年度数据分析及规划）

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① 账户整体数据分析（展现、点击、消费、CPC等）② 账户转化数据分析（咨询、访问成本、有效率、有效成本等）

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① 自定义转化和落地转化数据监控② 转化数据打通和反馈密切完成③ 账户搭建整体确认和创意落地转化确

① 高媒体（文字链、图片、视频）② 创建与完善

① 推广计划、推广单元、创意的创建② 推广、推广阶段、推广设备和分流③ 上传关键词④ 账户结构层级搭建，IP排除、高频等

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