① 日报（基础数据呈现）② 月报（月度数据分析及规划）③ 年度总结（年度数据分析及规划）

① 账户整体数据分析（展现、点击、消费、CPC等）② 账户转化数据分析（咨询、访问成本、有效率、有效成本等）

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